Experience The Swiss Magic

About the destination: Zurich labours under the misconception that it is nothing more than a sterile banking city – don't believe a word of it. True, Zurich is home to one of the largest stock exchanges in the world and is the financial engine of Switzerland itself, but step back from the markets and share prices and you'll find an arty, trend-conscious and vibrant city. Just hang about in Zurich West for a while. Its former warehouses, viaducts and ship building caverns have been converted into art centres, funky bars and quirky boutiques. Along Langstrasse, the city’s notorious red light district, you’re now as likely to take home a stylish handbag crafted by an emerging designer as you are a piece of skirt. Zurich’s character blares from the speakers of the annual Street Parade, a massive techno festival that weaves through the city with DJs and minimally-clad dancers on floats. There isn’t a banker’s tie in sight. If there is in the pretty east bank quarter of Niederdorf, it’s loosened. These medieval streets are buzzing with cafés on corners, trendy taprooms and world-class restaurants. It’s easy to while away an afternoon just soaking up its laidback atmosphere, especially in summer when the riverside takes on a beach vibe. Winter is special too. Under the spell of snow, the cobbled alleyways, fountains, lakeside promenades and stunning architecture of the Old Town were made for the stroke of an artist’s brush. This is when one of Europe’s best Christmas markets rolls into town and the warming citruses and cinnamons of the glühwein (mulled wine) stalls fill the air. Shoppers will be in their element here at any time of year. Zurich’s flashy side is evident in the upmarket designer boutiques of Bahnhofstrasse, the city’s main shopping drag. But this is no longer a city for the smart set alone; there are plenty of unusual shops to be discovered down hidden streets. Sitting astride the River Limmat and the northern tip of Lake Zurich, Mother Nature certainly smiles down on Switzerland’s biggest city. Architects were courteous in their additions too - just check out the Fraumünster and Grossmünster churches, which face each other across the river. Then, when you’ve had enough of the city’s diverse array of restaurants, top-notch museums and pulsing nightlife, there’s always the nearby Uetliberg mountain or a boat trip on Lake Zurich to enjoy – if only to catch your breath before diving back into the city’s delights again.

About the destination: With the Alps and Lake Lucerne as its backdrop, the delightful and prosperous city of Lucerne is truly spectacular. Brightly coloured wall paintings, an art form that thrived in the late 16th century, adorn its narrow streets and vibrant squares. The city is perfect for boat trips and excursions to Mt. Rigi and Mt. Pilatus. A stroll along the river offers a fantastic view of the old city. Two ancient bridges span the river. The Chapel Bridge is decorated with scenes from Swiss history, and runs by the Water Tower, a symbol of the city. The shorter Spreuerbrücke is adorned with Kaspar Megliner’s eerie Dance of Death paintings. Take a walk by the Altes Rathaus, City Hall, and through the charming squares of Weinmarkt and Hirschenplatz for a taste of authentic Swiss wall painting. For a bird’s-eye view of Lucerne’s dozen or so churches and three mountains, Pilatus, Rigi and Titlus, climb the medieval fortifications with their numerous towers. Don’t miss Das Löwendenkmal, a massive sculpture of a lion carved into the face of a rock dedicated to the Swiss mercenaries of Versailles. Mark Twain dubbed it “the saddest and most compassionate piece of rock on earth”. In the Am Rhyn Haus, next to the Altes Rathaus, you can see an interesting collection of late Picasso works. The combination of the peaceful lake and breathtaking snow-capped mountains give Lucerne a special charm which is further enhanced by the medieval old town, famous wooden bridges and beautiful skyline.

About the destination: Interlaken is a town and municipality in the Interlaken-Oberhasli administrative district in the Swiss canton of Bern. It is an important and well-known tourist destination in the Bernese Oberland region of the Swiss Alps, and the main transport gateway to the mountains and lakes of that region. The town is located on the Bödeli, between Lake Thun and Lake Brienz, and alongside the Aare river that flows between the two lakes. MAIN TOURIST ATTRACTIONS • The Höheweg is Interlaken's main street which runs between Interlaken West and Interlaken Ost Railway Stations. Have a look at the ""Japanese Garden"", the 150-year old Victoria Jungfrau Grand Hotel, and don't miss the beautiful view of the famous snow-covered Jungfrau mountain from ""Höhematte"". • Jungfrau-Aletsch-Bietschhorn is a glaciated UNESCO World Heritage Site above Interlaken in the Bernese Alps. • Unterseen. Unterseen is a small old town near the Interlaken West train station.

About the destination: The Eiger village of Grindelwald in the Bernese Oberland is nestled in a welcoming and green hollow, encircled by a commanding mountainscape with the Eiger north face and the Wetterhorn. This mountainscape and the numerous lookout points and activities make Grindelwald one of the most popular and cosmopolitan holiday and excursion destinations in Switzerland, and the largest ski resort in the Jungfrau region.

About the destination: The city of Geneva has a population of 200,000 inhabitants and is one of the largest in Switzerland, it's the capital of the canton and is located on Lac Leman, also known as Lake Geneva, it's divided by the Rhône River, which emerges from the lake. It's a lovely and charming city with numerous bridges. The Gothic Cathédrale de St-Pierre towers over the vieille ville, Geneva’s old section of narrow, winding streets and homes adorned with flowers. Climb the north tower for a spectacular view of the old town. Most of the city’s museums are in the vieille ville. The Musée d’Art et d’Histoire prides itself on its eclecticisms. Exhibits range from ancient Greek vases to Dadaism art. The Petit Palais houses a wonderful collection of modern art in an intimate 19th century palace. Geneva’s lakefront is beautiful. The audacious Jet d’Eau is one of the world’s tallest fountains. Don’t miss the well-kept Jardin Anglais with its famous Horloge Fleurie, a large clock adorned with flowers, erected in homage to Geneva’s clock industry. Geneva remains the international city it has been for centuries, epitomizing the Swiss neutrality which has welcomed such diverse visitors as Lenin and Borges. Today, diplomats and the executives of countless corporations fill Geneva’s offices, though seldom its spotless streets. Sedate and picturesque, Geneva is the most pleasant city in Switzerland.